YOUR LIFE, LIVED.
We say it time and again, but it’s true, so get used to hearing it - Lanona is our life. Not in a ‘work to live, live to work’ sort of way, but in a very sincere, excitable kid who realizes you can do what you want to do and get paid to do it, sort of way. In short, Lanona is the outlet through which five lifetime’s worth of discovery have found a channel of expression.
Beginning with shoes, we hope Lanona can share adventure and opportunities for discovery, no matter your means. Starting with our founders in the middle of the United States - honesty and quality are the pillars of American integrity and the midwestern foundation on which the agricultural and industrial might of our nation's history is anchored. We hope to honor that legacy with Lanona, but also travel a lot. Especially in the winter.
THE STORY BEHIND THE LANONA NAME.
Lanona Lodge was a tavern and inn run by Ben’s great grandfather in the early 1900s. The lodge was nestled amidst the scenic bluffs on the Mississippi River in southeastern Minnesota and their specialty was providing high quality gasoline, food, drink and a comfortable room for the night. Their ice cream was allegedly pretty good too. The name Lanona originated as a combination of two prominent cities in the area - La Crosse and Winona. In resurrecting the family business’ name, we pay homage to our ancestors’ heritage of hard work, community, and customer service.
For centuries, the Mississippi has been a conduit for community and commerce. The valleys along the northern stretch of the river are dramatically framed for miles by towering, scenic bluffs. Iconic Highway 61 runs along the Great River over this stretch and its beauty has inspired explorers, artists and musicians along its sweeping twists and turns. Lanona Lodge offered a quiet respite for travelers on the old highway, but as interstate highways proliferated, traffic along 61 dwindled, and Lanona Lodge closed it’s doors in the 1950’s. Though the lodge itself no longer stands, the proprietors’ spirit of goodwill and hard work live on here at Lanona.
...that, and the Lanona Lodge was also notorious for boisterous gatherings heard echoing for miles along the bluffs - whenever we can, we honor that tradition too.